As we wait for women’s soccer to cover on the field, I (Danny) was inspired to show off some of his favorite women’s soccer logos in the lower-leagues.
While I was traversing the WPSL website in a knowingly fruitless bid to find their season schedule (surely I just missed it the other twenty times I checked), I was struck by how many genuinely great logos were on display. Knowing that UWS has their share of great crests as well, I figured a post giving them all the proper appreciation was in order.
And of course, we had to rank them. Because we kinda like ranking things here.
Keep in mind that logos aren’t included here so that you’re motivated to click the links and check out all these clubs’ webpages for yourself! Your clicks and engagement help them out greatly.
So without further ado, a ranking of the best crests in American lower-league WoSo:
10. San Antonio Athenians, UWS – I love this logo for one particular reason: it blends a classic look with a modern one. The central logo with the Greco style is classy and pertinent to the name, but the outside wraps it up with a sharp outer shape and the two styles mesh really well. That’s hard to find in a logo in my opinion, so the Athenians get top marks for that.
9. Utah Arrows, WPSL – This is an under-the-radar but well-designed logo. There’s an obvious emphasis on the club’s identity that’s good to see. I love that you have enough detail to make it interesting, but it avoids the dreaded feeling of being too cluttered. It accomplishes a lot with a color palette that’s really hard to pull off something great with.
8. CTX Hornets, UWS – This logo actually went under a small refresh, unbeknownst to me before writing this. I liked it a lot already, so I was a bit concerned to see they had changed it. I really do think they’ve improved upon the original, though. It’s more minimal than it was previously, emphasizing the hornet a bit more prominently. I really love this color scheme, and it reminds me a lot of my beloved Watford. The combination of bias and admiration lead to an easy placement in the top ten for Hornets!
7. Corktown AFC, UWS – For me, there aren’t enough old-school European-style crests that really work well. This is an exception to that rule in the US lower-league scene, and that’s great to see. The shape and placement of interior designs are reminiscent but not copies of what we see from some of our favorite English designs, and that deserves more than a little appreciation.
6. Santa Maria Synergy, WPSL – This design was done by the firm that did smallworld’s rebrand, Calyx Design, and this was one of the projects in their body of work that caught our eye. I wish the club was doing more with this slick branding they have, because the significance is cool, the color palette is solid, and the mountains at the top are really clean.
5. St. Louis Scott Gallagher, UWS – Being honest, I think the name choice is poor. It’s hard to say and doesn’t have a natural shortening or acronym that fits. That said, the logo portion of their branding was knocked out of the park, and that’s what we’re rating here. The horseman coming in at angle is a nice touch, and the shape utilizes how big the horseman is brilliantly. Usually, I don’t tend to enjoy logos with such a large central animal/person, but this one accomplishes that in a way that isn’t bulky at all. The bottom banner bearing the name is clean and I love the font. It does the simple things well, and an uncommon but underrated color scheme of navy, gray, and green round it out.
4. Milwaukee Torrent, WPSL – For a minimalist design, this one gives you a lot to take in. Unlike many other similar logos, though, the different parts come together quite nicely. The creativity to include the M and the T within the anchor shape is truly top-notch, and for that reason alone, it’s among my favorites. Add in a nice and unique old-style font for the letters and a date in the crest that actually means something to the club, and we’ve got a really good logo here.
3. Sporting South Walton, WPSL – My biggest knock on a lot of the more sleek, modern designs we see in soccer is that they’re all essentially carbon copies of each other. Too many circles with words inside. SSW got the balance between modern and unique right on the button here. I love the paradox of simplicity and intricacy of the design. Also, top marks for how effectively it uses the bright yellow in the corner to really pop out. They barely exist to their fans on social media, but they’ve definitely got the logo right.
2. PacNW, WPSL – I’m a sucker for creative designs that incorporate different elements that connect, and that’s exactly what this logo provides. The significance of the Space Needle for the club’s local area is a great feature, and the way it fluidly combines with the lettering is nothing short of brilliant. I love the color combination, and my only qualm at all is the soccer ball. It doesn’t really need to be there and it doesn’t look great with the rest of the logo. Save for that, this would be a winning logo for me, I think. In the end, that title goes to a logo that uses a soccer ball as well, but much more effectively…
1. Louisiana FC, UWS – I am in love with this concept and the way they pulled it off. The heron is well-designed and definitely belongs at the top of the design rather than in the center. Its perch on top of the soccer ball is fitting, of course, and all of it looks new and modern without coming across as corny. It’s way too easy for a soccer ball in a logo to look childish, but LAFC have done wonders with this one. The gradient at the bottom of the text banner is a really pretty touch, and as much as I’m not a fan of dates that don’t mean anything to the club, the font and the mini arrows beside it are great minute details. The color palette is fire, and it all seems to have been done very intentionally, because every minute detail fits with the others. It’s a work of art, plain and simple.
There you have it! A fun opportunity to throw some opinions out there and get more excitement building as we come up on schedules being announced for the majority of the WPSL and the UWS Southeast.
We’re certainly looking forward to the action this summer, and we hope you are as well!
Stay weird and support local soccer!